Ice hockey partner
LEADING THE WAY – we are committed to being and supporting the best, in business and in sport.
Partner to
Teamwork, technology and transformation are more than buzzwords. They are the foundations of excellence – in ice hockey as much as in healthcare. The ability to succeed as a team, to embrace technological innovation consistently and to shape change proactively connects the sport with our mission: to improve healthcare for people in a lasting way.
Why ice hockey?
Shared values:
#team
Teamwork
Hardly any other sport better exemplifies the importance of teamwork than ice hockey.
For success in this complex team sport, considered the fastest in the world, all the individual parts have to mesh in pursuit of common goals. The interaction of a wide range of experts is crucial to vitagroup’s success, allowing us to maintain an understanding of the healthcare market and design and develop future-oriented solutions.
#future
Technology
Technology and innovation have taken the sport’s performance level to a new height.
Ice hockey is considered a pioneer in adapting technologies in the pursuit of permanent progress. And not only in respect of the players’ equipment, either: ice hockey also sets a benchmark in the sports industry when it comes to data collection and analysis in particular. Technological progress is vitagroup’s DNA, and data management our heart.
#health
Transformation
Ice hockey has already been in the midst of a challenging transformation for years.
In this time, the sport has faced complex issues of digitalisation, innovation, and social change. And come out on top! Our industry leads on many metrics. The health sector is undergoing a major transformation. vitagroup’s mission is to help shape this successfully. That’s why we observe what other industries are doing and apply the lessons learned.
Partnerships
Boldly and successfully breaking new ground
The German national team brings together the best players in the land, for whom it is both an honour and a commitment to represent their country. With the introduction and further development of its POWERPLAY 26 concept, DEB is underlining its commitment to sustainable development and ensuring it is in a position to meet shifting challenges. The silver medals at the 2018 Olympic Games and the 2023 World Championship as well as the interim rise to 5th place in the IIHF ranking are clear signs of this progress.
Four-time German champions (2016, 2017, 2018 and 2023) and 2019 Champions Hockey League finalist, Munich is without doubt one of the top addresses for ice hockey in Germany. But success hasn’t come by accident. Courage to lead the way is what distinguishes the Red Bulls. The training academy in the Liefering district of Salzburg and SAP Garden, the multifunctional sports arena and new home venue in Munich’s Olympic Park, are flagship projects that are second to none worldwide.
The long-standing club that claimed three German championship titles in the 1980s and hit its financial and sporting nadir in 2000 has had a turbulent history. One thing has remained constant, however – its outstanding dedication to training at youth level all across Germany. The club has shown great example in recent years to elevate itself as a sports organisation to a new, impressive level, and with the 2023 Oberliga championship it has secured its return to DEL2.
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